In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

B2B Marketing (As We Know It) Is Dead-- Here's What Works TodayDifficult Truth About B2B eCommerce PodcastIn this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other facts about contemporary B2B marketing. We discuss how the purchasing journey has been totally fragmented and the w… Read More